AA Drive — Proposed Structure v5.3

Awesome Aminos — Drive Structure v5.3

Proposed target structure for team review — March 10, 2026

What this is: The proposed final folder structure for our Shared Drive. Everything currently in the Drive will be moved into this structure. Old folders (Warren’s ALL CAPS folders, duplicate structures, etc.) will be emptied and deleted once all files are in their new home. Nothing gets deleted — files either go to their correct new location or into Archive.

Organizing principles:
  • Shoots live under Shoots/ — each production event gets a date-prefixed folder
  • Selects folders hold the curated best-of picks from each category — duplicates are fine, storage is irrelevant
  • “Not moving” = Photo & Statics. Static ads live alongside photos, not under Graphics. Graphics = source files (PSDs, AIs)
  • Kids / Adults split happens in any folder that hits ~50+ files
  • No platform folders (Meta / TikTok / YouTube) — the best ad runs on all platforms, so ads are organized by type (UGC, Animation, Founder, etc.) not where they run
  • Angle + agency/creator live in filenames, not folder structure
  • Old scripts & copy (12+ months) → Archive
  • Future product ideas (Awesome Creatine, etc.) get their own folder — once a product goes real, it slots into the existing structure
  • If we’re not sure → Team Review — no guessing on ambiguous files
EXISTS Already in place
NEW Will be created
SELECTS Curated best-of
ARCHIVE Cold storage
TEAM REVIEW Needs human call
📥 Inbox

Drop zone for new files — sort later

  • 📂 Drop Here EXISTS
    Team dumps new files here, we sort periodically
  • 📂 Team Review NEW
    Files that need a human decision on placement
📁 Brand

Brand identity — logos, fonts, guidelines, packaging

  • 📂 Brand Book & Guidelines NEW
  • 📂 Logos EXISTS
  • 📂 Fonts EXISTS
  • 📂 Packaging EXISTS
  • 📂 Product Photos EXISTS
    Official product shots for listings, website
  • 📂 Templates EXISTS
📁 Business

Contracts, strategy docs, reports, meeting notes

  • 📂 Briefs EXISTS
  • 📂 Contracts & Legal EXISTS
  • 📂 Reports & Analytics EXISTS
  • 📂 Meeting Notes & SOPs EXISTS
  • 📂 Strategy & Planning EXISTS
  • 📂 Website EXISTS
🚀 Future Products

Product ideas in progress — mockups, research, early concepts. Once a product goes live, its assets move into the main structure.

  • 📂 Awesome Creatine NEW
    Mockups, early concepts, research
  • New product ideas get a folder here as they come up
📁 Archive

Cold storage — nothing deleted, just out of the way

  • 📂 Past Agencies EXISTS
    Work from previous agencies (A–E)
  • 📂 Pre-2026 EXISTS
    Old structures — emptied & deleted post-migration
  • 📂 Old Scripts & Copy NEW
    Marketing copy, manifesto drafts older than 12 months
📁 Ad Creative — Full Breakdown
Everything in here is active creative. Organized by type, then audience, then source/batch.
Why “Photo & Statics” instead of separate “Photo” and “Graphics”? Static ads are “not-moving ads” — the team thinks of them the same way they think of photos. A static ad might be a real person photo with text overlay, or a product shot with graphic elements. Either way, when someone’s looking for “that static ad we ran last week,” they’re going to look where the photos are, not in a Graphics folder. Graphics/Source Files (PSDs, AIs, Figma) get their own separate card.
Why no platform folders under Video → Ads? The same ad runs on Meta, TikTok, and YouTube. Platform folders would mean either duplicating the file 3x or only having it in whichever platform it first ran on — both are a mess. Instead, ads are organized by type (UGC, Animation, Founder, Produced) under Kids/Adults. The buyer persona or angle (immunity, picky eating, mood, sleep) lives in the filename so you can search for it without drowning in subfolders.
📸 Photo & Statics

Everything that doesn’t move — photos, static ads, lifestyle shots

  • 📂 Shoots/ NEW
    Raw files organized by production event
    • 2024-06 — Amazon OC Product Shoot NEW
      ~600+ files from Jake Hilger shoot
    • 2024-XX — Influencer Batch 1 NEW
    • Warren — iPhone Misc NEW
    • Future shoots get added here as YYYY-MM — Name
  • ⭐ Selects/ SELECTS
    Best picks from all shoots & UGC, duped here for quick access
    • 📂 Kids/ NEW
    • 📂 Adults/ NEW
  • 📂 Static Ads/ NEW
    Finished static ad creatives — images used as ads
    • 📂 Kids/ NEW
      • Organized by batch: YYYY-MM — [Agency/Batch Name]
      • Angles mixed within batches (how they’re uploaded to Ads Manager)
      • Angle lives in filename, not folder
      • e.g. static_kids_immunity-hero_uptickk.png
    • 📂 Adults/ NEW
      • Same structure as Kids
  • 📂 UGC/ EXISTS
    User-generated photo content
    • 📂 Kids/ NEW
      • Sorted by creator in filename, not subfolder
      • e.g. ugc_kids_mom-giving-gummies_biddyco.jpg
    • 📂 Adults/ NEW
  • 📂 Lifestyle/ NEW
    In-context product usage shots (kitchen counter, gym, etc.)
    • 📂 Kids/ NEW
    • 📂 Adults/ NEW
  • 📂 Product/ EXISTS
    Hero shots, packshots, bottle on white, etc.
🎬 Video

Everything that moves — raw footage, finished ads, B-roll

  • 📂 Shoots/ NEW
    Raw footage organized by production event
    • 2024-XX — Kevin Rousso Scripts NEW
    • 2024-XX — Kroh Media NEW
    • Warren — Events & Founder Content NEW
    • Future shoots get added here as YYYY-MM — Name
  • ⭐ Selects/ SELECTS
    Best finished ads and clips — quick access
    • 📂 Kids/ NEW
    • 📂 Adults/ NEW
  • 📂 Ads/ EXISTS
    Finished video ads — all types, all platforms. Same ad runs on Meta, TikTok, YouTube, so no platform folders.
    • 📂 Kids/ NEW
      • 📂 UGC/ — Creator-made ad content
      • 📂 Animations/ — Motion graphics, animated explainers
      • 📂 Founder/ — Warren talking-head, events, founder story
      • 📂 Produced/ — Agency/studio produced spots
      • Angle in filename: ugc_kids_immunity_biddyco.mp4
    • 📂 Adults/ NEW
      • 📂 UGC/
      • 📂 Animations/
      • 📂 Founder/
      • 📂 Produced/
      • Same naming: ugc_adults_recovery_joinbrands.mp4
  • 📂 B-Roll/ EXISTS
    Generic footage clips for editing — stays flat
  • 📂 Testimonials/ NEW
    Raw customer/influencer testimonial clips (not yet cut into ads)
🎙️ Audio

Voiceovers, music, sound effects (46 files)

  • 📂 Voiceovers EXISTS
  • 📂 Music & SFX EXISTS
📧 Email

Email creative and templates

  • 📂 Campaigns/ EXISTS
  • 📂 Flows/ EXISTS
  • 📂 Templates/ EXISTS
📐 Source / Design Files

PSDs, AIs, Figma exports, raw design files — the actual “graphics” work

  • 📂 Photoshop/ NEW
  • 📂 Illustrator/ NEW
  • 📂 Figma Exports/ NEW
  • 📂 Other/ EXISTS
📝 Scripts & Copy

Active scripts, ad copy, briefs (recent only — old stuff archived)

  • 📂 Ad Copy/ NEW
    Current headlines, descriptions, primary text
  • 📂 Video Scripts/ NEW
    Active scripts for upcoming/recent shoots
  • 📂 Briefs/ NEW
    Creative briefs sent to agencies/creators
File naming convention: [type]_[kids-or-adults]_[angle]-[description]_[source].ext

Examples:
ugc_kids_immunity-mom-giving-gummies_biddyco.mp4
static_adults_recovery-muscle-hero_uptickk.png
founder_kids_picky-eating-why-i-started_warren.mp4
animation_adults_sleep-melatonin-explainer_kroh.mp4

Two key rules:
1. Angle/buyer persona lives in the filename (immunity, picky-eating, mood, sleep, recovery) — not in the folder structure. Same ad runs on Meta, TikTok, YouTube — we don’t duplicate.
2. Agency/creator attribution goes in the filename too. Folders stay clean, and you can search by source or angle.

🧹 Cleanup Plan

Once all files are migrated, these old structures get deleted (not archived — actually removed, since their contents will already be in their new home):

❌ Archive/Pre-2026/ad creative/
❌ Archive/Pre-2026/ad creatives/
❌ Archive/Pre-2026/AD CREATIVES/
❌ Archive/Pre-2026/UPLOAD FOLDER/
❌ Archive/Pre-2026/BRAND BOOK/
❌ Archive/Pre-2026/SCRIPTS/
❌ Archive/Pre-2026/brand/
❌ Archive/Pre-2026/business/
❌ Archive/Pre-2026/Inbox/
❌ Any empty folders left behind after migration

End result: 6 clean root folders. No duplicates. No ALL CAPS chaos. No nested confusion.

Files that can’t be confidently placed → Inbox / Team Review with context notes.

AA Drive Reorganization — Proposed v5.3 — March 10, 2026
Prepared by Andrew for team review